How to Run a Successful Facebook Contest

I think most of us realize by now the awesome power of Facebook-hosted contests and sweepstakes. If not, take a moment and read this article from Social Media Examiner. When it comes to running a contest or sweepstakes on Facebook, there are many important aspects to consider. You need to be sure to stay on the right side of the law – both Facebook’s and the government’s – when you create your promotion. There are many other little details that can make or break a contest, so it pays to do your homework first.

I recently came across this handy-dandy infographic from the fine folks at ShortStack, and it is a great resource to consult before you dive into creating your next amazing app!

original_Facebook Contest Checklist-page-001

Now you have the tools you need to make your next social media promotion a big winner!

If you have any questions on best practices for running a contest, feel free to contact me directly at sswentek {at} yahoo {dot} com.


Awesome Report by Technorati: 2013 Digital Influence Report

Technorati did an amazing job compiling massive amounts of data at the end of 2012 to bring us this report on the state of digital marketing and what 2013 holds for those of us in the social media world.