Social Media Analytics – How to Use Data to Refocus Your Social Strategy

I was honored to receive a request to speak at the PR News Social Media Summit in Huntington Beach, Calif. on Feb 26, 2016. I joined two other illustrious marketers/data analysts, Scott Davis of Weber Shandwick and Didier Rombaut of Cisco, to present on the topic of Social Media Analytics and How to Use Data to Refocus Your Social Strategy.

My section in particular was focused on how to find the metrics that matter to you and your business and whether you require a paid or free social media management tool for the job. I appeared as a representative of Opus Bank, a leading commercial banking partner in the Western region of the U.S.