How to Run a Successful Facebook Contest

I think most of us realize by now the awesome power of Facebook-hosted contests and sweepstakes. If not, take a moment and read this article from Social Media Examiner. When it comes to running a contest or sweepstakes on Facebook, there are many important aspects to consider. You need to be sure to stay on the right side of the law – both Facebook’s and the government’s – when you create your promotion. There are many other little details that can make or break a contest, so it pays to do your homework first.

I recently came across this handy-dandy infographic from the fine folks at ShortStack, and it is a great resource to consult before you dive into creating your next amazing app!

original_Facebook Contest Checklist-page-001

Now you have the tools you need to make your next social media promotion a big winner!

If you have any questions on best practices for running a contest, feel free to contact me directly at sswentek {at} yahoo {dot} com.

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